Expandable Ad

Expandable Ad

Fireworks & Edge

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Billboard Ad

Billboard Ad

Fireworks & Flash

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Infographic

Interactive Infographic

Illustrator & Flash AS3.0

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Expandable Ad

Expandable Ad

Photoshop

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Expandable Ad

Expandable Ad

Fireworks

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App Interface

iPad App Interface Design

Photoshop

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Microsite

Energy Policy Microsite

Photoshop

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Interface design

User Interface Design

Photoshop

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Book Jacket design

Book Jacket Design

InDesign

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Package design

Package Design

InDesign

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Gap Mobile Devices Expandable Ad


Rich Media Ad
Project at Collective, Inc. In Charge of Design And Build Out.
Fireworks & Edge

Gap requested an online adverstizing experience that was versatile on all desktop and
mobile platforms to promote the upcoming style through their lookbook. The phone version
was requested to geo target and show the audience the nearest Gap store. The tablet version
was requested to include the latest fashion trends from social media and also an opportunity
to playback a provided video.


The design for both the phone and the tablet version adopted a non intrusive expandable banner.
Upon rolling over or click interaction, the banner expanded into a larger creative with richer user
experience including a carousel that allowed a complete and concise presentation of the lookbook.


The vertical tab system flattens the information hierarchy between the the video, lookbook,
and the two social media feeds, allowing quick access to the four categories of content while
providing significant real estate to shine the video and the rich UX experience of the lookbook.


Expandable Ad - Gap



Expandable Ad - Gap



Expandable Ad - Gap



Expandable Ad - Gap



Expandable Ad - Gap